Journal
Notes from the studio floor.
Long-form thinking on filmmaking, brand systems, motion design and the business of making things people watch.
Filmmaking · 7 min read
Anatomy of a launch film that actually launches
Why most product launch films fail before the first frame, and the four-part structure we use instead.
12 April 2026
Branding · 9 min read
Brand systems that move — designing for screens first
Static logos are dead. A guide to designing identities that live on screen from day one.
22 March 2026
Animation · 6 min read
The 90-second explainer playbook
How to script, shoot and animate an explainer that doesn't get skipped.
8 February 2026
Podcasting · 8 min read
Podcast production on a budget — without looking like it
Lighting, audio, and edit choices that make a self-funded podcast look premium.
18 January 2026