Automotive · 2025
Atlas Motors — EV Launch Film
Launch India's first sub-15-lakh electric crossover with a film that felt premium without feeling foreign.
Client
Atlas Motors
Year
2025
Services
Video Production, Ad Films, Motion Graphics
Industry
Automotive
The challenge
EV launches all look the same — silver cars, blue gradients, drone shots. Atlas wanted to feel like a movie, not a spec sheet.
The solution
We shot at the Western Ghats at golden hour with anamorphic lenses, cut to a custom score, and layered motion-design titles inspired by analog film leaders.
Results
4.2M
Views in week 1
11,400
Bookings opened
₹3.1 Cr
Earned media
Credits
- Director
- Saakar Studio
- DOP
- Rohan Kale
- Music
- Tape Foundry
Next project