F&B · 2024
Nirvana Coffee — Brand System
Rebrand a Pune-born specialty coffee chain ahead of a national rollout.
Client
Nirvana Coffee Roasters
Year
2024
Services
Motion Graphics, Branding, Social Ad Campaigns
Industry
F&B
The challenge
The existing identity felt small-town. We needed something that could scale to 100 cafés without losing warmth.
The solution
A type-led identity with a custom serif, a warm earth palette, an animated brand ident, and a launch campaign cut for Reels and outdoor.
Results
+42%
Footfall lift
6
New cities
27
Press features
Credits
- Brand Lead
- Saakar Studio
- Type Designer
- Mira Joshi
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